The Growth-Company Transformation Process

Phone: 650-533-5300

My Approach

I love helping business owners improve profits, cash flow and enjoy their business more. I’m very analytical, hands on, and have a bias for action. I believe virtually every business can be improved by understanding the key metrics and measuring progress.

Your strengths drive the business. I take a consultative approach in our initial evaluation using worksheet tools to focus on the core issues. I appreciate how difficult change can be for some yet once we have the commitment to change, we gain capability and confidence as the business grows.

I will take the lead to walk you through each of the eight steps below. Together we will do a number of iterations until we will get a real feel for the key factors that affect cash and financing needs.

As we get traction, we will work together to make changes including possibly redefining your role as owner/CEO to be more satisfying, effective and a whole lot less stressful.

Here is the process:

1. What is working? What is not?
Together we identify the strengths and opportunities and breakdown the weakness and threats to form the basis for a transformation and perhaps a modified business approach.

2. Creating a Plan
Based upon this analysis, we begin by forecasting opportunities (sales), confirm pricing, determine variable product/services costs and budget an appropriate staffing and overhead structure.

3. Cash vs. Profits
Cash flow is determined by payment terms, inventory requirements, receivable policies, vendor terms, debt obligations and profitability. We will create a detailed cash flow forecast.

4. Need financing?
The cash flow forecast projects future financing needs. We may modify our receivable and inventory objectives, ask for extended vendor terms, secure debt or raise additional equity. If additional financing is needed, I can help.

5. What we measure, we can improve
One of my major initiatives will be to upgrade the accounting and data collection systems to give us accurate and timely data that we can use to manage progress.

6. Ready! Aim! Action!
First, we fix the obvious and look for productivity gains through automation or elimination. We engage the team, make changes, implement the new plan and monitor results.

7. An imperfect plan
Our feedback system will give us guidance on what’s working and what needs improvement. Progress will be measured by how far we have come. Try it, fix it--repeat as often as necessary.

8. More joy; Less Stress
A reflective, less-stressed owner is critical to success. We’ll discuss how to restructure the owner’s role to do less, delegate more, and create ample free time for reflection and rejuvenation.

I’ve seen success, learned from setbacks, and helped dozens of entrepreneurs grow very successful companies. After 40 years of business experience, I see patterns developing that are early signs of pending problems—I can help you avoid those pitfalls. If you are open to change, let’s have a conversation about helping you transform your growing company.

Contact Len

(650) 533-5300,
or email: len@lenmarsh.com

• Silicon Valley-based Entrepreneur
• Real Estate Developer
• Business Advisor